People only think about how ticket resellers are taking advantage of clients who forgot to buy tickets to an event before it was sold out. They don’t see that the resellers are only making money if the show will be a sold out. Otherwise, the resellers would be selling the tickets lower than its original price to at least compensate for the initial expenses. If this happens, the buyers are able to purchase tickets for lesser value. This is one of the ways the secondary ticket resale market benefit both buyers and sellers.
A Safe Way To Recoup The Expenses On Tickets Bought That Weren’t Used
Imagine you bought a ticket to see your favorite band. You waited months for the concert but suddenly your boss did not allow you to go and even required you to do overtime. None of your friends are a fan of the same band and no one is willing to buy the tickets off your hand. Legitimate sellers also deal with individuals who are willing to sell their own, personal tickets. By doing so, you are at least able to recoup your expenses.
Secondary Ticket Resale Enhances Fans’ Experiences
Resellers actually enhance the fans’ experiences. If tickets are sold at a first come, first serve basis and all at the same price, some fans that value the ticket the most might not be able to purchase them on time. Resellers by setting aside the tickets to the most enthusiastic fans increase the efficiency of the market for the event because the capital is spent in a way that is most constructive and favorable to the organizers. The success of the event lies in how all spectators enjoyed the concert or the sporting event. This is the idea behind why the Australian Open is always sought after by fans since Australian open tickets online are one of the most searched keywords.
Fans Would Be Able To Afford Tickets That Are Not Within Their Means
For sports fans being able to afford season tickets are a dream
The Effect Of The Option Value
Since fans knew that they have the option of reselling their tickets to legitimate resellers (for a profit) to sell to other fans, they are more likely to buy the tickets during the initial sale, which of course benefits the events organizers and the consumers.
With the existence of the secondary resale ticket market, more consumers are willing to buy tickets from resellers especially those that provide transparent and secure services to its clients making them see that every transaction is legitimate. Besides, if the secondary resale ticket market would again be implied as a “scam” or the resellers again called as “scalpers”, fans would again resort to dealing with shady characters for tickets.