If you are starting a new café in town, then you might be thinking that with the right menu, you will get the masses interested in your café. Unfortunately, that is not the case. You need to be more vigilant and proactive in expanding your customer base. You need to understand that this is a competitive market and the application of the concept – survival of the fittest can be observed here. If your business does not put forth interesting ideas then you are more likely to close the business soon. Here are few tips to expand your customer base.
Money matters – pricing matters
If you are planning to do a competitor analysis and set the lowest price for the items, then you are clearly mistaken. You are not allowed to set high prices which are unrealistic because a lot of people in your target customer base will look at you as overpriced and unaffordable. This in turn will not bring in business. Similarly, if you are setting really low price people will start suspecting you are being stingy in the quality or you are cutting corners to make the prices stick. Therefore, you need to make sure that you estimate the right price.
Décor and theme
Most café have a theme. There are wide range available for potential businesses to choose from. However, you need to make sure that you are making use of it in the proper sense. If you were to mess up a theme, then it might backfire and bring bad publicity to your place of business.
Loyalty card and offers
This is the easiest method to keep people interested in your business. You can offer loyalty cards for certain purchases or ask them to buy the card. You can have special discounts and offers for these cards. If not, you can ask your cashier to give our certain stamps in a coupon and on collection of certain number of stamps, the person can convert it into different food items.
Social media and events
One of the easiest methods to be popular is the social media. At first, you get a social media influencer to do a review on your place. The completion of which you need to schedule different competitions and other similar things to make the people to visit your café.
In addition to the above mentioned, you need to make sure that the place is trendy, affordable and is for people from different walks. You should also think of investing in a company name and logo. These will in publicising the brand. You can also invest in branded coffee cups (mainly for take away) which will work as free marketing.